Ana Generoso

Ana Generoso

Italian-Brazilian Graphic Designer

About

Results-driven Graphic Designer with over 5 years of experience specializing in visual identity, branding, and comprehensive marketing collateral for diverse clients. Proven ability to translate complex concepts into compelling visual narratives, enhance brand presence, and optimize design processes. Adept at collaborating with cross-functional teams and leveraging strategic thinking to deliver impactful design solutions across digital and print mediums.

Work

Freelance Designer
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Freelance Designer

Remote, Minas Gerais, Brazil

Summary

Working independently and collaboratively with designers and art directors to create identity systems for new and established global and local brands.

Highlights

Developed comprehensive brand identity systems for diverse global and local clients, ensuring cohesive visual representation and market differentiation.

Collaborated effectively with design teams and art directors to translate creative visions into impactful visual solutions.

Managed multiple independent design projects simultaneously, consistently delivering high-quality results on schedule and within client specifications.

Australia Work Exchange
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Hospitality Professional (Waitress, Host, Main Bartender)

Sydney, New South Wales, Australia

Summary

Gained international experience in hospitality, enhancing communication, leadership, and operational optimization skills in a fast-paced environment.

Highlights

Expanded communication and leadership capabilities by training co-workers and overseeing daily operations as main bartender, improving team efficiency.

Implemented strategies to optimize service processes and organization, contributing to enhanced customer satisfaction and operational flow.

Managed diverse responsibilities across various roles (waitress, host, main bartender), demonstrating adaptability and strong problem-solving skills.

Hardy Design
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Designer

Belo Horizonte, Minas Gerais, Brazil

Summary

Designed and developed visual identities for new and established brands, focusing on comprehensive storytelling and strategic market positioning.

Highlights

Created and collaborated on multiple visual identities for new brands and established organizations, ensuring strong market differentiation and brand recognition.

Developed engaging storytelling concepts and executed designs across diverse mediums, including print, packaging, and signage files.

Initiated strategic research for the agency's future brand positioning, contributing to long-term creative direction and market relevance.

Quartel Design
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Designer / Design Intern

Belo Horizonte, Minas Gerais, Brazil

Summary

Contributed to client branding initiatives through social media identity development, rebranding projects, and comprehensive visual asset creation.

Highlights

Developed and maintained cohesive social media identities for various clients, enhancing brand consistency and online presence.

Initiated and executed rebranding projects, including image retouching, poster design, and preparation of print-ready files.

Participated actively in photoshoots, contributing to visual content creation and ensuring alignment with brand guidelines.

Sólides
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Jr. Designer / Mkt Intern

Belo Horizonte, Minas Gerais, Brazil

Summary

Produced diverse marketing collateral and managed digital content, significantly improving the company's online presence and engagement.

Highlights

Produced weekly newsletters and designed graphics for social media and email campaigns, contributing to consistent brand communication and engagement.

Developed a wide range of marketing assets including e-books, presentations, infographics, and landing pages to support content marketing initiatives.

Managed and significantly improved the overall social media presence, while also writing and reviewing articles for the company blog.

Education

UNIBH
Belo Horizonte, Minas Gerais, Brazil

Post-Graduate Program

Visual Identities

Entrepreneur Education Australia
Sydney, New South Wales, Australia

Certificate IV

Marketing

Centro Universitário Una
Belo Horizonte, Minas Gerais, Brazil

Bachelor's Degree

Graphic Design

Escola de Formação Gerencial (EFG) SEBRAE
Belo Horizonte, Minas Gerais, Brazil

High School + Emphasis

Management

Languages

Portuguese
English

Certificates

Scalable Design Systems in Figma

Issued By

Platô (w/ Felipe Barbosa)

How to create covers

Issued By

Seiva (w/ Giovanna Cianelli)

Art Direction

Issued By

Aprender Design (w/ Du Nieto @TBWA\Media Arts Lab)

Skills

Graphic Design

Visual Identity, Branding, Logo Design, Typography, Layout Design, Print Design, Packaging Design, Signage Design, Digital Design, Image Retouching, Photoshoot Direction.

Software & Tools

Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Office Suite.

Marketing Design

Social Media Graphics, Email Marketing Design, E-book Design, Presentation Design, Infographic Design, Landing Page Design, Content Marketing.

Content Management

Social Media Management, Content Writing, Content Review, Blog Management.

Professional Skills

Client Communication, Cross-functional Collaboration, Creative Problem-Solving, Project Management, Strategic Thinking, Process Optimization, Team Leadership, Adaptability, Storytelling.

Interests

Creative Pursuits

Urban Photography, Archiving References, Hand-crafting, Forgotten Diaries (@forgotten_diaries).

Outdoor Activities

Nature Exploration, Urban Exploration.